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BROWSE
ASU Graphic Design Student Association Materials
Production Method
Digital
Silkscreen
Design
Joseph Bergdoll
Copy, Content: Joseph Bergdoll, Alexandra Flamini, Nicole Stumphauzer, Monica Mazur
MMXII Lettering: Tynan Humphrey
Printing
Printing Specialists
Designed as a replacement for a PDF sent via e-mail, this GDSA pocket guide to NYC is A-OK. Gold stars for the DIY t-shirts.
Client
ASU Graphic Design Student Association
Quantity Produced
60
Production Cost
$163.47
Production Time
2 Days
Dimensions (Width × Height × Depth)
3.5 in × 5 in
Page Count
32
Paper Stock
Book Cover: Neenah / Desert Storm / 80C
Book Interior: Generic 20T
Number of Colors
1
Varnishes
–
Binding
Saddle-stitched
Typography
Gravur Condensed bold by Lineto
Interstate by H& F-J
Hoefler Text by H& F-J
Project Description
Arizona State University's Graphic Design Student Association (GDSA) takes about 40 students on a yearly trip to a major city to tour numerous design firms and explore somewhere they otherwise might not have a reason to travel to.In years past, the annually elected GDSA Council have distributed 8.5-by-11-inch packets via email in PDF form, requiring students to print it and fold it up if they wanted to keep it on them. We wanted to go in a more personal direction, giving them a notebook with all of the information for our scheduled activities as well as providing them a place to jot down notes and ideas. Drawing inspiration from the Field Notes brand notebooks, we produced these notebooks with the intention of giving our attendees something that has personal value. This makes it a higher priority to keep track of its location, as well as leaving the students with a sentimental journal from their week-long adventure in New York City.
Production Lesson(s)
The main lesson learned with this project was to keep the printed content brief. The original written copy was edited way down prior to typesetting in order to maintain the 'journal' feel. Plus, it's not meant to be a novel, moreso a quick-look guide when students need to fill themselves in on the daily activities.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 2, 2012
Filed Under
Digital
Silkscreen
Tagged with
saddle-stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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