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BROWSE
Zeri Crafts Stationery and Packaging
Production Method
Offset
Design
Rocío Martinavarro
Printing
Asia Pacific Offset
Creative combinations of form, pattern and texture weave a golden narrative thread through each painstaking piece of this modular identity package for Kuwaiti housewares distributor, Zeri Crafts.
Client
Zeri Crafts
Quantity Produced
500 to 2,000 of each item
Production Cost
–
Production Time
2 Months
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Uncoated Xper. 120gsm, 320 gsm
One item was printed on Smooth Zen 300gsm
Number of Colors
1 Spot
Varnishes
–
Binding
–
Typography
Fedra Arabic by Typotheque
Project Description
Zeri Crafts is a new Kuwaiti brand that reinterprets the richness of Gulf handicrafts with its home-ware products, defined by high craftsmanship, fine materials and exclusive design.The name Zeri refers to the fine gold thread that embellishes the region's typical gowns. The identity presents motifs inspired by Saudi Bedouin weaving in new delicate way, as in weaved with gold zeri thread. It is also inspired by mashrabiya carved windows, present in traditional Arabic architecture.
Modularity of the elements is achieved through half-square triangles, used from the Z structure of the mark symbols to the 3 different patterns present in all printed materials.
Production Lesson(s)
The biggest challenge was being able to convey an artisan and natural feeling while communicating the high quality of the brand. We achieved so by printing the stationery on special uncoated paper that prints gold ink exquisitely shinny while still retaining the warmth of a non-coated surface.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 9, 2012
Filed Under
Identity Materials
Offset
Tagged with
Arabic
gold
letterhead
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
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Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
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Prints / A variety of posters, the majority from our AIforGA series.
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