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BROWSE
Worry Lines Art Exhibit Announcement
Production Method
Letterpress
Design
David Wolske
Printing
David Wolske
Evoking the whitespace and figure-ground relationships of Toscano’s art, this exhibition announcement created entirely with lead type makes me anxious enough to want to attend the opening.
Client
Mary Toscano
Quantity Produced
80
Production Cost
$3 per piece
Production Time
48 non-consecutive hours
Dimensions (Width × Height × Depth)
8.5 in × 5.5 in
Page Count
–
Paper Stock
Rives BFK Cream, 250gsm
Number of Colors
2
Varnishes
–
Binding
–
Typography
10 and 24 point Cloister Light Face, cast by The Dale Guild Type Foundry
14 and 18 point Franklin Gothic
Project Description
Mary Toscano's largely figurative work is simultaneously mysterious and accessible, with negative space playing a prominent role in lending the underlying narratives a sense of ambiguity that invites interpretation. The line work is both anxious and assured, reminiscent of Egon Shiele.I attempted to convey some of the same qualities by pairing a refined Roman typeface with a rugged American Gothic sans serif and using wavy rules to create depth, allude to the gallery environment, and suggest nervous motion. To further strengthen the connection between this purely typographic composition and the artist’s work, I specified the same paper – Rives BFK Cream – Toscano drew and painted on, and used a similar color palette.
Production Lesson(s)
It would have been much easier to print everything from photopolymer plates, but I prefer to work with handset foundry type when possible. I also decided to print the angled wavy lines from vintage, brass type-high rule. This presents a challenge because letterpress printing is an inherently perpendicular medium. By placing a translucent sheet of paper over a laser-printed mock-up and tracing the angled wavy rules, I gave myself a template that I placed on the press bed. Then I positioned the brass type-high rule directly onto the pencil drawn guides and used strong magnets to hold them in place.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 23, 2012
Filed Under
Invitations
Letterpress
Tagged with
announcement
invitation
letterpress
rives
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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