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BROWSE
Today I’m Feeling Turquoise Pentagram Booklet
Production Method
Offset
Design
Pentagram
Partner & Designer: Domenic Lippa
Partner & Copywriter: Naresh Ramchandani
Designer: Jeremy Kunze
Designer: Lucy Groom
Copywriter: Tom Edmonds
Printing
Gavin Martin Colournet
“Parties—you own them. Outlandish statments—you make them. On a scale of 1 to 10, you’re a 12.” Thanks for reminding me, holiday-card-mood-ring-book; it takes one to know one.
FPO video review at the end of the post.
Client
Self-Promotional
Quantity Produced
6,500
Production Cost
–
Production Time
2-3 weeks
Dimensions (Width × Height × Depth)
105mm × 148.5mm (4.13in × 5.8in)
Page Count
36 pages + 4 page cover
Paper Stock
Various GF smith Colorplan
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
Champion
Minion
Project Description
"Today I'm Feeling Turquoise" is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods.Because everyone knows that red means anger, green envy, and blue misery. But who knew that olive was the colour of deja-vu, brown the colour of indifference, or pink of laughing on the outside, crying on the inside?
The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents.
"Today I’m Feeling Turquoise" was produced by Pentagram as our 2011/12 holiday card — but it's much more than that. It's the first step on a journey to finally matching all the colours in the world with their corresponding moods.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 25, 2012
Filed Under
Booklet
Offset
Tagged with
color
color paper
colorplan
holiday card
perforation
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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