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BROWSE
The First Time She Fell Book
Production Method
Digital
Design
Writer: Caleb Ludwick
Designers:
Michael Hendrix, Ben Horner, Mandy Lamb Meredith, Nick DuPey, Liz Tapp, Roby Isaac, Joseph Shipp, and Beth Joseph
Printing
WonderPress
The First Time She Fell is a collection of 8 short stories, all written by author Caleb Ludwick, and designed by 8 different designers from 6 different agencies across the U.S. Less collaboration and more “independent, solo creative acts bumping into each other,” as Ludwick explains. This collection feels anything but disparate.
Client
Self-Promotional
Quantity Produced
100
Production Cost
$1,600
Production Time
7 Days
Dimensions (Width × Height × Depth)
5 in × 8.5 in × 1 in
Page Count
215
Paper Stock
Neenah Environment Quest White, 100% post consumer recycled
Number of Colors
CMYK
Varnishes
–
Binding
Perfect Bound
Typography
Baskerville
Bembo
Bodoni
Cambria
Filosofia
Gotham
Helvetica
Hoefler Text
Josefin
Minion Pro
MrsEaves
Plantin
Sentinel
SignPainter
Trade Gothic
Project Description
As a writer from a small Southern City who works with agencies around the USA, I articulate the voices of clients, bringing together verbal with designers' visual to help create great brands. In an advertising era focused on storytelling and place-making, a self-promo project that explores the power of writing + design to create FICTIONAL voices is a new way to engage potential clients.I wrote 8 original short stories set in fringe neighborhoods of my hometown, with a focus on underrepresented voices. Then gave each story to a different designer with whom I partner, giving them free rein to bring visual interaction with the story. Less "collaboration" in the traditional sense than independent, solo creative acts bumping into each other, interpreting each other, to create a fictional world.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 12, 2012
Filed Under
Books
Digital
Tagged with
literature
multiple designers
perfect bound
recycled paper
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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