ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
This brochure cordially invites you into world after world of big dreams becoming reality. When you’re done reading about the TEDPrize, you can take the pages apart and use them as “Do Not Disturb” signs on a series of nested dollhouse doors.
Client
TEDPrize
Quantity Produced
3,000
Production Cost
$5,688
Production Time
2 weeks
Dimensions (Width × Height × Depth)
8 in × 12 in
Page Count
16
Paper Stock
Cougar 65lb cover
Number of Colors
CMYK + 1 Spot
Varnishes
–
Binding
Saddle Stitch
Typography
Helvetica Neue
Project Description
The purpose of this piece was to better explain what the TEDPrize is, and the impact it has. Ted wanted to focus on connections made in the community and how that made the recipient's wish come true. The idea for the piece was to show how these wishes change the world. The die cut circles on the cover represent a new world being created by images of the TEDPrize wishes being layered on top of each other. We were able to kind of do the power of 10 where we start with space and zoom in to individual people at the end. The last part of the circle, the red dot, is a description of the prize.Production Lesson(s)
The biggest challenge was to stay true to our initial idea and stay in the budget. We originally had a heavier cover, but the price was about $2,000 over what we could spend. The solution was to have a self cover so the entire book could print at once. We were able to save by not having to set up the press to run the cover separately.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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