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BROWSE
Scratch Protector Packaging
Production Method
Emboss
Offset
Design
Jon Lindstrand
Printing
Color Ink
When your car gets out of the water, it needs to dry off right away to avoid catching a cold. That’s why Scratch Protector says, don’t forget to bring a towel!
Dimensions (Width × Height × Depth)
4.5 in × 16 in
Page Count
–
Paper Stock
.016 Kromekote Gloss C1S
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
Project Description
We wanted to produce the highest quality 100% auto detailing towel available. Our towels have no tags and an all cotton hem (which is easily removed). These attributes are extremely important to the high-end automobile collector.Our towels were packaged with the idea of showing the beauty of Scratch Protector's super soft cotton. The cotton truly sets our product apart. Each 3-Pack of 100% cotton towels comes packaged inside a 4 mil resealable poly bag. Each 3-Pack includes 1 red, 1 white, and 1 blue cotton hemmed towels, allowing you to designate each color for a specific task: Wash, Wax, Polish, etc!
Production Lesson(s)
Our biggest challenge was the process in which we packaged the product. The actual assembly of the Towel + Bellyband + Polybag was critical. We found that our packaging cost was higher that budgeted for and we decided to stick with the quality packaging. We care about the quality of our product. We feel that it shows.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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