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BROWSE
San Mar Catalog
Production Method
Digital
Design
Creature
Creative Director: Steve Cullen
Designer: David Kaul
Producer: Chris Nielson
Printing
–
Finally, a clothing catalog that promotes putting the clothes on instead of taking them off.
Dimensions (Width × Height × Depth)
4 in × 7 in × .75 in
Page Count
50 pages + 50 inserts
Paper Stock
Coated
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
Project Description
This catalog is one of dozens of catalogs warehouse buyers get every year. They are loaded with the exact same layouts and same , crappy viewing experiences, and the same models standing around pretending to be happy in dull clothes.Virtual Shirting technology makes it more interesting to turn the people standing next to you into models and give you a chance to experience the clothes before you try them on. It's silly and funny to do that, and so far people have really responded well to it (from what we hear).
Production Lesson(s)
Digital printing isn't the awful compromise it used to be. The coverage is really nice, the colors very pure, even the very soft ones. But gluing pages is a fricking mess. ALWAYS send your print producer. We didn't have money for it this time and the inside front cover got a sloppy treatment. Hurts.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 2, 2012
Filed Under
Catalogues
Digital
Tagged with
catalog
CMYK
digital
interactive
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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