ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Making a bold move by turning her holiday message into a business card, Ms. Schlenker manages to extend the joy of the season without being trite. It also doesn’t hurt that she used the best printing process ever invented: rainbow foil stamp!
Client
Self-promotional
Quantity Produced
250 postcards/500 business cards
Production Cost
–
Production Time
1 month (mostly spent researching paper stock)
Dimensions (Width × Height × Depth)
Postcard: 5 in × 7 in
Business card: 3.5 in × 2 in
Page Count
–
Paper Stock
Standard book board (.059)
Number of Colors
–
Varnishes
–
Binding
–
Typography
Monod by V.H. Fleisher
Lettera by Kobi Benezri
Project Description
I started out with a concept for my holiday card, looking to design a piece that played on the "merry and bright" line (and reinforced my love of color) in a fun and unexpected way. I wanted something eye catching, but not fussy, and set my heart on a tactile grey board that would allow the foil to really pop, without looking too pristine or fussy. Once I selected the materials, I saw a great opportunity to translate this look into personal business cards as well -- as the concept behind the original piece very much embodies my work (bright and bold, but not precious).Production Lesson(s)
My choice of stock caused some delay, as I was certain that I wanted to use a gray board. I thought I could find a gray chipboard stock in a reasonable thickness, but after much research it proved to be difficult to obtain anything thinner than .059. I decided to go for it -- the results are lush (and hard to fit in my business card case!), but they definitely make a statement. The business cards in particular turned out great, as their small size allowed for several vibrant color variants to emerge.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 13, 2012
Filed Under
Foil stamp
Holiday Card
V1 to V2
Tagged with
business card
foil stamp
holiday card
metallic
rainbow
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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