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BROWSE
Hartford Museum Passport
Production Method
Offset
Design
Brian Cook
Printing
Stamps: Simon Stamp
Passport: Scout Books
A self-initiated project to better the city of Hartford, superhero designer Brian Cook funded this realistic and minimal Museum Passport with Kickstarter to encourage students to explore local heritage. Parents of Hartford better watch out—curiosity is contagious.
Client
Self-initiated, given to students in Hartford Public School, grades 6, 7, and 8
Quantity Produced
5,500
Production Cost
$4,200
Production Time
Three weeks
Dimensions (Width × Height × Depth)
3.5 in × 5 in
Page Count
18
Paper Stock
100% Recycled Text, White, 70 lb
Number of Colors
2
Varnishes
–
Binding
Saddle-stitch
Typography
Gotham Black by Hoefler & Frere
Jones Estilo by Dino dos Santos
Project Description
I wanted to design something that would be used, and something that would improve Hartford. After lots of talks with friends, some of whom work at the city's cultural institutions, I decided that a museum passport could create a framework for student exploration of Hartford's heritage.Production Lesson(s)
With a set budget resulting from the Kickstarter campaign, I went back to the design and made a lot of refinements, reducing the number of ink colors, simplifying the cover. These improved the design and reduced costs, allowing me to print more copies for more students.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 2, 2012
Filed Under
Booklet
Offset
V1 to V2
Tagged with
booklet
offset
passport
saddle-stitch
Scout book
spot ink
stamp
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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