ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Caliber Creative Business Cards
Production Method
Letterpress
Design
Caliber Creative
Designer: Maxim Barkhatov
Art Director: Brandon Murphy
Printing
Lilco Letterpress
Hunting for delicious design details in Dallas design firm Caliber’s 3-year anniversary re-brand is like shooting fish in a barrel.
Client
Self-Promotional
Quantity Produced
4,000
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
3.5 in × 2.5 in
Page Count
–
Paper Stock
Esse Arancio
Number of Colors
1 Spot
Varnishes
–
Binding
–
Typography
Clarendon
Trade Gothic
Gotham
Project Description
As part of our 3rd year anniversary rebrand, we were looking to clean up our identity and remove some of the loud shoot-em-up graphics, but we still wanted to show the fun, custom, and tactile spirit of the firm.Production Lesson(s)
We had to beef up some of the smaller details to ensure that the plates wouldn't brake. The original @ character was far too fine to be letterpressed and had to be redrawn.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 25, 2012
Filed Under
Business Cards
Letterpress
Tagged with
Dallas
orange
ornament
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
KitchenAid Limited Edition Cards
Black Sheep Studio Business Cards and Promotional Items
Seegno Business Cards
Fracas Productions Business Cards
Elegante Press Business card