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BROWSE
Yorke Printe Self-Promotion
Production Method
Digital
Design
Pagliuco Design Company
Printing
Yorke Printe Shoppe
You know we’re living in exciting times when spot varnish, watermarks, flood coating, and metallic effects are available on a digital press. This swatch book promoting Yorke’s new ICE machine is just the right combination of subtlety and shine to inspire designers to new textural possibilities in their projects. Brr!
(Check out our first attempt at video-reviewing at the end of the post.)
Client
Self-promotion
Quantity Produced
150
Production Cost
–
Production Time
12 working days
Dimensions (Width × Height × Depth)
Brochure: 6 in × 10 in
Swatch book: 9 in × 13 in
Page Count
Brochure: 12 pp + 4 pp cover
Swatch book: 18 pp, incl. front & back covers
Paper Stock
Brochure: Cougar Opaque SS
Swatch book: Neenah Classic Crest Cover
Number of Colors
4-color process
Varnishes
Clear dry gloss varnish
Binding
Brochure: inline saddle stitched
Swatch book: one-hole drilled, screw fastener
Typography
–
Project Description
The purpose of the project was to promote Yorke’s new digital press and focus on its unique use of clear dry ink to produce spot varnish, watermark, flood (as UV coating), and metallic effects – processes not usually associated with printing digitally. Pagliuco Design ‘named’ the press ICE, which stands for Inline Clear Effects, and then used the attributes of actual ice to convey its capabilities, with descriptions like ‘ICE Coats’, ‘ICE Cubes’, ‘ICE Dries’, etc. The swatch book demonstrates how ICE can produce foil-like, tone-on-tone and metallic effects by using different percentages of color and clear ink (i.e. 80% PMS + 80% clear) – or just clear alone - on different stock weights, colors, and finishes.Production Lesson(s)
Since this is a brand new press with very unique qualities, there had to be a lot of collaboration between designer and printer. The goal in producing the swatch book was to do enough to give designers a taste of what they can now do digitally and get their creative juices flowing.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 29, 2012
Filed Under
Digital
Self promotion
Tagged with
book
brochure
cougar
digital
gloss
ICE
Inline Clear Effects
neenah
saddle-stitch
screwposts
self-promotion
swatch book
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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