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BROWSE
The Perfect Pair Playing Cards
Production Method
Digital
Design
Rule29
Design, Illustration: Tim Damitz
Art Direction: Justin Ahrens
Printing
O'Neil Printing
Teaming up with Just For Kicks to create a promotional piece that shows off the printing prowess of O’Neil’s new HP Indigo, Rule29 illustrated a deck of playing cards that brings a whole new meaning to the term “two pair”.
Dimensions (Width × Height × Depth)
3.5 in × 2.5 in
Page Count
56 Cards
Paper Stock
Cards: Neenah Linen 115lb cover, White Pearl
Box Tray: Neenah Environment 100lb cover, Desert Storm (smooth)
Box Sleeve: Neenah Linen 100lb cover, Red Pepper
Number of Colors
CMYK + Spot White
Cards: 4/4 + aqueous coating
Box Tray: 4/0 + white
Box Sleeve:4/4 + white
Project Description
The Perfect Pair is a promotional for O'Neil's new HP Indigo and a collaboration with Just For Kicks. Each face card was given a name after a type of person that loves shoes: "The Athlete," "The Congressman," "The Writer," "The Fashionista," etc. The remaining 36 cards each feature a different shoe profile to complete the unique deck.Production Lesson(s)
Our biggest challenge was planning time to illustrate 52 custom cards and a container that mimicked a contemporary shoe box - it was going take a lot more time than we originally thought. The paper, though, was the make-it-or-break-it factor. Would uncoated paper produce playing cards that felt right? Neenah's digital papers fit the bill perfectly. During the process, we were able to learn just how the digital press handled the different papers and finishes.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 13, 2012
Filed Under
Digital
Self promotion
Tagged with
aqueous
digital
hp digital indigo
playing cards
promotion
sneakers
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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