For Print Only

A Division of UnderConsideration

Edgar Calendar

Production Method

Not your average pin-up calendar, this promotional piece for French-Canadian neighborhood restaurant, Edgar, keeps the classic concept classy. The true sex symbols in this package are the flirtatious grids. — Kelly Cree

Client

Edgar

Quantity Produced

700

Production Cost

$1,800

Production Time

14 Days

Dimensions (Width × Height × Depth)

Folded: 7 in × 5.5 in
Open: 14 in × 5.5 in

Page Count

28

Paper Stock

Rolland Opaque 100lb text

Number of Colors

CMYK

Varnishes

–

Binding

Saddle-Stitched

Typography

Sentinel
Knockout

Brown Thomas Invitation

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Concerning foil-stamping, what’s the smallest hairline — in stroke width and/or type size or style (like a Bodoni) — I can expect to hit consistently? And does this number differ from letterpress?

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Project Description

It is a promotional calendar for Edgar, a small neighborhood restaurant. It features pictures of the staff, dressed in vintage clothing. Inspiration was 1950s pin up, but we wanted it to have a contemporary edge. It was great to have the staff involved and make the photo shoot into an event. The calendar has been successful so far and it's great to see people's reactions to it. At first glance, some people will mistake the pictures for some old stock photo! It is on sale at the restaurant and profits go to a charity.

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

March 30, 2012

Filed Under

Calendar
Offset

Tagged with

calendar
photography
restaurant
saddle-stitch
vintage

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.