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BROWSE
Atelier Gary Lee Stationery
Production Method
Emboss
Letterpress
Offset
Design
Steve Liska
Kim Fry
Printing
Env: Unique Active
Note/Biz card: AccuColor Plus
Chartreuse is a French liquor made by monks since the 1740s. The color, so named for its resemblance to the herbal elixir, in this instance symbolizes the timelessness, integrity, and craftsmanship of a carefully curated collection.
Client
Atelier Gary Lee
Quantity Produced
Envelopes: 1,000
Notecards: 750
Business Cards: 1,500
Production Cost
–
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
Envelopes: 9.6 in × 13 in
Notecards: 7.5 in × 3.9 in
Page Count
–
Paper Stock
Envelopes: Mohawk Superfine 130 lb Ultrawhite Eggshell Cove
Number of Colors
Envelopes: 1
Notecard + Business Card: 2
Varnishes
Envelope: all over aqueous on inside
Binding
–
Typography
Foundry Sterling
Project Description
Atelier Gary Lee is a carefully curated collection of the world's best furnishings, accessories and artwork. Acclaimed interior designer Gary Lee has brought together a mix of styles, materials, and objects that reflect his personal aesthetic. Liska developed a comprehensive brand program, including logo, website, marketing materials and stationery system to introduce the new collection to the trade.Atelier Gary Lee's stationery system includes a 9x13 embossed custom envelope and letterpressed business cards and notecards. These techniques create a tactile quality that reflects the foundation of the collection: timelessness, design integrity and quality of craftsmanship.
Production Lesson(s)
Whenever embossing or letterpressing, we always factor the costs of a die-strike on our specified stock.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 30, 2012
Filed Under
Emboss
Letterpress
Offset
Stationery
V1 to V2
Tagged with
aqueous
business card
emboss
envelope
letterpress
notecards
stationery
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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