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BROWSE
Client
Self
Quantity Produced
50
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Business card: 3.5 in × 2 in
Page Count
–
Paper Stock
Uncoated grey stock
Number of Colors
2 spot inks
Varnishes
–
Binding
–
Typography
Museo by exljbris Font Foundry
Bebas by Flat-it type foundry
Neon colors can provide a delicious point of focus when used carefully and with taste, such as in the case of the Salt + Seed business cards, where the two-sided cards provide a great contrast between ink and colored paper.
We approached branding ourselves the same way that we approach our work; with a sense of lightness and care. We sought to make a mark that could grow and change in tandem with our studio. One our main challenges was that our spot color is too neon to be printed digitally. Therefore we chose to silkscreen, which allowed us the license to change and monitor our colors carefully. Thinking back, we really did give ourselves a very short timeline to work with. Advice we wish we were given? Looking in on yourself is far more difficult than working for others.
Salt + Seed Business Cards
Production Method
Silkscreen
Design
Salt + Seed: Emily Hale and Melissa Deckert
Printing
Salt + Seed: Emily Hale and Melissa Deckert
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 22, 2012
Filed Under
Business Cards
Silkscreen
Tagged with
business card
color paper
DIY
PMS
silkscreen
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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