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BROWSE
Client
Nike
Quantity Produced
50
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
–
Varnishes
–
Binding
–
Typography
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HUB did a stellar job setting up the invitee to expect great things from this Retailer event. If the hot stamped box and leather notebook struck out, the guest would still feel like a star in his embroidered robe.
[Ed.’s Note: full production details were not provided; apologies for the incomplete post. Images, though, are worth a thousand specs. — Armin]
HUB is pleased to share the 2011 Major League Baseball All Star Retailer invitation suite we designed and produced for Nike. This year’s MLB invitations featured the same Southern Spanish flare as the retreat’s location: the luxurious Montelucia resort and spa in Scottsdale, AZ. HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retreat. First, recipients received a custom, hot stamped wood box containing a hardbound book. Then, we sent out a muslin bag containing a notebook with custom leather embossed cover. And, finally, we sent out an embroidered robe along with the official invitation sealed with a custom wax seal.
MLB All-Star Retailer Invitation Suite
Production Method
Emboss
Hot stamp
Design
HUB
Designer: Zack Custer
Creative Director: Lindsey Hammond Charlet
Project Manager/Producer: Cristina Dunseth
Project Manager/Producer: Krista Kinder
Printing
Zack Custer
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 28, 2012
Filed Under
Emboss
Hot stamp
Invitations
Tagged with
book
box
emboss
embroidery
hot stamp
invitation
leather
notebook
wax seal
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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