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BROWSE
Client
Dallas Society of Visual Communications
Quantity Produced
900
Production Cost
–
Production Time
2 Months
Dimensions (Width × Height × Depth)
Invite Built: 5 in × 5 in × 5 in
Page Count
–
Paper Stock
Extreme Coated Paper by Millmar from Olmsted-Kirk
Number of Colors
3 Spot: Metallic 876 & 877 + 188
Varnishes
–
Binding
–
Typography
Black Oak Std
DIN 1451 Engschrift
Knockout
Advertising a casino-themed, professional design awards competition with the concept of “Go All In,” this intricate invitation bets you’ll have a great time.
This project had a “shoot from the hip” factor, as it was a pro-bono piece for a nonprofit organization. During the design process, I was unaware of whether this would be diecut, lasercut, or some other form of magic. The complexity of the piece pushed production as far as it could—the design originally was going to be even more complex (on the 2011 panel, my favorite part!). Laser cutting allowed for more complexity to be possible, however each of the 900 printed pieces would take up more time for the laser to work its way through each panel, so this affected the design slightly. Overall the process was fairly open, but due to the talent coming from all ends of the team, it came out successful and was sent out in time for the show.
Dallas Society of Visual Communications Invitation
Production Method
Laser-Cut
Offset
Design
Creative Direction: Frances Yllana
Designer: Justin Pocta
Packaging Direction: Shirley Richardson
Printing
Printer: Padgett Printing
Laser Cutting: Artifacture Studios
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 24, 2012
Filed Under
Invitations
Laser-Cut
Offset
Tagged with
box
coated
invitation
laser cut
mailer
metallic ink
offset
pantone
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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