Whimsical illustrations, formal typography and restrained accents play nice with each other to present a delightfully grown-up baby shower invitation.
Most times if you’re choosing letterpress as your method of printing, you’re after the tactile feeling and want a descent printed impression that will be seen and felt. Some paper takes the impression much deeper than others. You’re more likely to achieve a deep impression with a 100% cotton paper such as Crane’s Lettra paper because it’s so soft. Sometimes clients cannot afford a premium of a grade of paper such as Crane so the designer must rely on the expertise of the print shop in recommending a paper that will take the impression well and still stay within the client’s production budget.
When selecting a letterpress printer be sure to request recently printed samples that are representative of what you’re trying to print. For example, if your design has a lot of small type, request printed samples with small type to see how well the printer can hold the legibility of small type. Another issue you may encounter with small type is how well the printer can hold small type that is being knocked of out solid areas of ink. Sometimes plugging may occur resulting in unreadable type.
Writer for UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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