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BROWSE
Client
28 HongKong Street
Quantity Produced
Varies
Production Cost
–
Production Time
Approx 2-4 weeks per item
Dimensions (Width × Height × Depth)
Varies
Page Count
–
Paper Stock
Maple Bright
Sirio 80 Black
Number of Colors
1
Varnishes
–
Binding
–
Typography
Knockout
Miller
What’s black + white and … not read all over? It’s not read anywhere, really, and that’s the point. 28 HongKong Street’s sleek and mysterious collateral speaks to a very specific audience: people that wear argyle.
28 HongKong Street is a discreet New York inspired cocktail bar where guests are invited by word-of-mouth. We put together an extensive collection of print, packaging and identity work that would be touched only by a select few.
The powder embossing was a new territory for us. We shared many concerns: the level of gloss, how raised it was, the texture, and of course, bubbles. The educational cards had tiny powder embossed dots, which sometimes got flattened in the heat during printing. We went through many rounds of samples and proofs before we got a consistency that we liked.
28 HongKong Street Collateral
Production Method
Emboss
Offset
Design
Manic
Creative Director: Karen Huang
Art Director: Adeline Chong
Designers: Benjamin Koh, Wong Chee Yi, Jenny Ji Jun
Printing
Kai Lian Printing Service
Nanyang Envelopes
Picture.Picture Connexion
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 28, 2012
Filed Under
Collateral
Emboss
Offset
Tagged with
coasters
emboss
leather
menu
powder embossing
rubber stamp
stationery
wax seal
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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