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BROWSE
Client
Hermès
Quantity Produced
450
Production Cost
–
Production Time
2 Months
Dimensions (Width × Height × Depth)
10 cm × 14 cm (3.9 in × 5.5 in)
Page Count
–
Paper Stock
book-binding cardboard 1000 g
Number of Colors
1
Varnishes
1 UV
Binding
–
Typography
Custom
As part of a new year’s special event, Hermès thanked guests to their Athens store with these hand-embroidered cards commemorating the contemporary artisan concept that informed Hermès 2011.
The holiday illustration (with our studio’s signature dot pattern) was silk-screened on book-binding cardboard. The Hermès brand orange color thread revealed “2012” by connecting the laser cut holes aligned on a custom-made type.
In the process of making this card we faced 2 problems. First the card-board was really rough and it was absorbing the white ink. To go fix that, my printer had to first silkscreen a UV varnish in advance to seal the cardboard, preventing the white color ink from soaking into the card.
The second problem was the laser cut that created the holes by burning the paper. While embroidering the card, the thread was getting really dirty by the time the second number was finished. I therefore had to constantly clean the thread and the holes and keep the needle in a cumbersome way.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 31, 2012
Filed Under
Holiday Card
Laser-Cut
Silkscreen
Tagged with
fashion
laser-cut
screenprint
sewing
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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