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BROWSE
Client
Arctic Paper
Quantity Produced
20,000
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Box: 260 mm × 185 mm × 25 mm
(10.24 in × 7.28 in × .98 in)
Page Count
–
Paper Stock
A variety of G-Print paper (from Arctic Paper in Sweden)
Number of Colors
CMYK + 2 Spot
Varnishes
A variety of varnishes and varnishing techniques
Binding
A variety of binding techniques
Typography
URW Clarendon
Avenir
Shake your groove thing to Arctic Paper’s new 1970s inspired direct mailer full of mellow miniature masterpieces. With all the jiggy packed into these tubular, tiny throwbacks, it’s bound to be one hell of a boogie night. You dig?
1975. Bell-bottoms, disco, seaweed wallpaper in shades of brown, hair, a lot of hair, afros on everybody and voluptuous sideburns, roller-skates, Led Zeppelin. Despite an oil crisis and prolonged recession, 1975 was a carefree time with more solutions than problems. It was decency and decadence. It was the birth of the peace- and environmentalist movements, amidst a full-blown cold war. Also, in 1975 a new paper is born - G-Print.
The boxed DM contains a mini DM, a mini cookbook, a mini Magazine and a mini Poster and Map. All showcasing classics from 1975. Not very incidentally, just like G-Print.
I learned never to underestimate the time and resources needed for post production work (such as packaging and handling) when it comes to complex direct mailing solutions. Also, orange is surprisingly difficult to work with - especially when you are required to match Pantone and CMYK hues in uncoated and coated form. I also reaffirmed my belief in the importance of good mock-up work when it comes to three dimensional packaging design.
Arctic Paper Promotional Box
Production Method
Offset
Design
Dear Friends
Art Direction: Claes Pettersson
Copywriter: Daniel Röjnemark
Project Manager: Martin Plantin
Photography: Felix Gerlach
Printing
Göteborgstryckeriet, Sweden
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 18, 2012
Filed Under
Direct Mail
Offset
Tagged with
box
CMYK
direct mail
offset
pantone
paper promotion
spot ink
varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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