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BROWSE


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Client

Travel + Leisure


Quantity Produced

50


Production Cost

$2 per piece


Production Time

1 day

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Gold Lokta


Number of Colors

4 color

Varnishes


Binding


Typography

 

This invitation box contains a small miracle: golden lokta paper sent through a laser printer. Working within the tight design constraints of no budget or time, the designers at Travel + Leisure present a shiny, hand-assembled solution that feels way more luxurious than the $2-per-piece price tag. The only thing that gives away the hand-made factor are the scrapbooky paper punches but even those are, technically, die-cuts.

The T+L design studio was faced with the challenge of creating VIP invites for the first ever Travel + Leisure Global Bazaar. The invite was to contain a personalized letter from the publisher and 2 all access passes to the event. Since the quantity was unknown and we had no budget or time — we needed to come up with a solution that could be produced in-house and for a minimal amount of money.

First step was finding a container or envelope. The invite needed to feel lux and global. We did some research and were inspired by Indian wedding invite boxes, so we ordered a box of them (pretty inexpensive). In order to make this feel special on the inside we decided to focus on the paper. After testing out some artisanal papers we finally found the perfect Gold Lokta (and we could run it through the printer).

Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet ---
Travel and Leisure Global Bazaar VIP Invite Packet

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Travel + Leisure Global Bazaar VIP Invite Packet

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Production Method

Laser printer

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Design

Art Director: Jill Sabato
Associate Art Director: Michael Castellano
Designer: Phil Schumacher

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Printing

Printing: in house
Boxes: ordered online

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 14, 2011

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Filed Under

Invitations
Laser printer

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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