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A Division of UnderConsideration

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2009
–
2017

Intricate projects in the thousands of copies are stressful enough, but if you are a brave soul then you will introduce things like custom die-cuts and large areas of CMYK color that need to match across 14 booklets to keep everyone in the production chain awake at night. Of course, if you pair this with beautiful informational graphics and a good concept to back it up, most people won’t mind the extra work.

As if the name doesn’t say it all, Faust was retained by Chicago’s Roosevelt University to create a non-traditional college viewbook that would establish a unique visual vernacular for the school and attract an audience of smart urban youth and new millennials who share a confident sense of self and are looking to go to school in an environment that is a reflection of them. Faust did so in multiple ways: by rejecting the status quo of designing around images of happy coeds, by creating template-resistant, poster-like page designs oriented around purposely unembellished facts impactful to the intended audience and by designing a custom interlocking system for the 14 individual booklets. The result is one of those things you have to see, touch, assemble and disassemble to understand. But, trust us, it’s cool.

This project challenged all parties along the food chain: the client, designer, writer, editor and printer all went above and beyond to deliver something new. And “challenged” is meant in a good way, the client had to believe in us to sell it up through his many stakeholders with little more than a sketch and a hand comp of the form, we had to believe that the printer understood the value of precision, both regarding color and die-cut calibration, on the end result of this piece. And the printer had to believe that his round-the-clock efforts to would pay off in a pride-worthy piece the likes of which he hadn’t seen before. That said, all parties had to rely on each other to execute seemingly never-ending minute adjustments in a timely manner. Trims were being tested by increments of 64ths at all hours of the day and night (there are 1:47am emails to prove it). The end result: a praise-worthy piece that pushes the boundaries of what an academic view book can be.

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AIGA Chicago Poster

Roosevelt University Un-Viewbooks

Production Method

Offset

Design

Faust Associates: Bob Faust, Dave Pabellon, Ben Deter, Erin Huizenga

Printing

Printing Arts