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BROWSE


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Client

Brulee


Quantity Produced

2,000 each


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Business Card: 2.5 in × 2.5 in
Letterhead: 8.5 in × 11 in
Envelope: #10, 9.5 in × 4.125 in


Page Count


Paper Stock

Neenah Classic Crest Epic Black 130 lb DTC
Classic Cream 80 lb Text


Number of Colors

1 ink, 2 foils (Copper Foil, Black Foil & Black Ink)

Varnishes


Binding


Typography

Mrs Eaves

 

Brulee lingerie is luxurious, sexy, and the opposite of frilly. Pieces are made with decadent materials yet remain “anything but sweet”. Brulee’s stationery package embodies this modern approach to femininity with a delicate logo, lavish foils and creamy paper—but definitely no lace. Sophisticated and alluring, everything about Brulee just makes me want to get undressed.

Deuce helped launch this upscale lingerie and loungewear line by developing a brand that had a sassy yet sophisticated attitude to appeal to a more fashion forward clientele. The line’s modern, no-frills design aesthetic comes through in every marketing piece we created, mimicking the simple and luxurious details of the pieces themselves.

Brulee Stationery Package ---
Brulee Stationery Package ---
Brulee Stationery Package

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Brulee Stationery Package

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Production Method

Foil stamp

Offset

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Design

Deuce Creative
Designer: Jenny Oroz
Creative Director: Kristin Moses
Brand Strategist: Aimee Heimbinder

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Printing

Disc Pro Printing & Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 13, 2011

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Filed Under

Foil stamp
Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End