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BROWSE
Client
AIGA Rhode Island
Quantity Produced
200
Production Cost
$700
Production Time
20 hours
Dimensions (Width × Height × Depth)
Booklet: 8 in × 5.5 in
Cards: 3.5 in × 5 in
Page Count
–
Paper Stock
French Paper, Speckletone Starch White
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
Ziggurat
Karnak Pro
For a piece on the ocean state AIGA, letterpress with a flood coating could not be more appropriate. Finally inspiring me to learn what “quahog” means, these trading cards contain cute trivia and simple imagery. It’s like a 4th grade state facts project made by graphic designers-all the fun without the mess.
The concept of the design is “ocean state” so the method of letterpressing was important to that message as it adds to the finished texture and worn nautical look. Each piece was hand printed, unique and collectible.
Flood coating on a Vandercook requires time and patience. Although the result I wanted was a look that was worn or aged, it still required a little work to get that look just right and consistent through out the entire run.
AIGA Rhode Island Promotion
Production Method
Letterpress
Design
Linchpin Agency: Michael J. Chevalier
Printing
Michael J. Chevalier at AS220 Community Print Shop
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 12, 2011
Filed Under
Letterpress
Promotional Cards
Tagged with
AIGA
french paper
french paper speckletone
letterpress
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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