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BROWSE
Client
Self-promotion
Quantity Produced
750 each
Production Cost
$600 (or so, it was ganged with a bigger job)
Production Time
1 Week
Dimensions (Width × Height × Depth)
Large: 18 in × 26 in
Small: 18 in × 12 in
Page Count
–
Paper Stock
Finch Opaque, 80 lb Text
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
Lots
This project started because we had some space left on the last signature of the FPO Awards Book (which is coming soon!). It was a 18-by-12-inch spot. Big enough for a small print, which was our initial instinct, but the paper wasn’t thick enough to be a print. So we decided on a wrapping paper. After designing it and printing out the 18-by-12-inch sheet we thought it was too small to wrap anything bigger than a book or DVD, so we added one more “signature” to the job and ended up with a bigger size of 18 by 26, good enough for larger gifts.
The idea is to create a Twitter-activating wrapping paper based on the hash tags #WhatIWishIGot, the hope when receiving a gift, and #WhatIGot, the reality that sets in after opening it. The wrapping paper is printed double-sided so the outside is a prelude to the inside.
The wrapping paper is available for purchase here
This was a super straightforward print job, so there are no hard-earned lessons other than always ask your printer if there is any space left on the sheet, you might be able to squeeze in a business card.
Roll over image above for wrapping paper in action.
You can open these images in new window/tab to see bigger.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 18, 2011
Filed Under
Wrapping Paper
Tagged with
offset
wrapping paper
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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