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BROWSE
Client
13 Wives
Quantity Produced
35
Production Cost
$30/book
Production Time
2 weeks
Dimensions (Width × Height × Depth)
80 mm × 120mm (3.1 in × 4.7 in)
Page Count
24
Paper Stock
Munken White
Number of Colors
CMYK
Varnishes
–
Binding
Saddle-Stitched
Typography
–
My “little black book” is Facebook. Impersonal, rarely cozy, and never hand-written, my “Rolodex” simply cannot compare to 13 Wives’ intimate menu of protagonist coquettes and potent concoctions. Not only the name of this specialty cocktail bar, 13 wives is the fictional narrative of the 13 women who inspire each unique mix on the mixologist’s list. The menu was printed in-house on an inkjet printer, hand-assembled, and is handed to guests only by the bartender himself. What’s not to “Like”?
This is a small run project so we decided to do everything in house. Since this is supposedly someone’s rolodex, we hand wrote the entire book in order for this to look as true to life as possible. The challenge is we could not hand-write all 35 books since it would be too tedious and we had a deadline to meet. Solution: Hand-write one copy, scan then print and collate. So, we sort of set up a production line with a team making the faux leather cover, another to print, cut and collate the inside pages and then another to put everything together. It took us a course of roughly two weeks because we are a small team.
13 Wives Cocktail Menu
Production Method
Design
Foreign Policy Design Group
Creative Director: Yah-Leng Yu
Art Director: Yah-Leng Yu
Designer: Tianyu Isaiah Zheng (TY)
Production: Foreign Policy Design Group
Printing
Foreign Policy Design Group
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 23, 2011
Filed Under
Booklet
Tagged with
CMYK
hand lettering
hand stitched
inkjet
menu
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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