The Mohawk Show is one of a few events that sets a standard within the community. We knew graphic designers would be attending the show to admire and be inspired by the work, and Raleigh wanted us to create something tangible that these attendees could take away with them. They would already be walking away inspired, so how could we support that?

We created a letterpress printed sketchbook, a place to store their ideas. The back cover has a stylized bow, the front has a set of arrows, with the words “Aim True”—a simple reminder to stay inspired and to achieve their targets, whatever these targets may be!

To decorate and theme the show we also created a series of letterpress printed targets, again with the “Aim True” mantra, to hang above the work. The piece not only showcases Raleigh’s fine paper, but also their commitment to the design industry: to provide excellent paper as the vessel for amazing ideas.

We wanted to create variation in the pieces, but keep the labour down. So, we used three fluorescent inks, in three different pairs. This meant that we could run the colours back to back, reducing the amount of time washing up the press. Printing this way saved us a lot of time on the press, but required a lot more time in planning the print run.

Oranges and Lemons Poster

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