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BROWSE
Client
Middletown Lumber
Quantity Produced
1,500
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
8.5 in × 16.75 in
Page Count
–
Paper Stock
Uncoated, Cover, 65 lbs
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
Bullion Extra Condensed
Caslon Swash Italic
Webster
Ophir
Thousandsticks
Matchwood
Middletown Lumber’s newsletter, “Ramblin’ Lengths”, features an assortment of typefaces that do a good job of complementing one another with the right amount of contrast. Mixing these many typefaces can be a challenge and this is an example of a successful execution. The background texture printed on the paper is also a nice touch that helps reinforce the vintage feel of the newsletter.
This quaint, 3rd generation lumber yard has been serving the Central Pennsylvania’s custom home building and remodeling for over 50 years. We found inspiration for their bi-annual newsletter, “Ramblin’ Lengths”, in rudimentary printing, old forestry diagrams, stenciled shipping crates and stained, antique papers from the late 1800s.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 12, 2011
Filed Under
Newsletters
Tagged with
CMYK
newsletter
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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