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BROWSE
Client
Rotary Club of Fairlawn
Quantity Produced
2,000
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
4.5" x 6.25"
Page Count
8
Paper Stock
Domtar Cougar, Smooth, White, 80 lb Cover
Number of Colors
4
Varnishes
–
Binding
Saddle Stiched
Typography
Parisian
Futura Demi
Champignon
Berthold Script
Copasetic
DubbaDubba
Peek-a-boo, I see every designer’s secret pass-phrase. No, it’s not ‘vodka martini’. It’s playing card illustrations! Haven’t we all, at some point, wanted to or drawn our own version of the ubiquitous kings and queens? Kleidon plays a winning hand with their dapper spin on a classic theme in this enticing fundraiser invite.
With a speakeasy theme, all inspiration came from the Prohibition Era and 1920s design. This can be seen immediately with the front cover imitating a speakeasy door and then 1920s slang and type treatments littered throughout the piece. To integrate the casino aspect, gambling terms, colors, and illustrations were introduced. Marrying the two components came easily with the gangster king and the flapper queen illustrations.
Rotary Club Charity Casino Invitation
Production Method
Design
Kleidon
Creative Director: Tim Klinger
Designer: Rosella Groves
Printing
–
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 27, 2011
Filed Under
Invitations
Tagged with
die-cut
offset
rounded corners
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
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Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
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Brand Nieuwe Conference / Ditto but in Amsterdam.
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also
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