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BROWSE
Client
Australian Centre for Photography
Quantity Produced
13,000
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
Oversize A3
Page Count
1
Paper Stock
Satin Coated, 150gsm
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
Employing novel folding techniques, bold color, and smart composition, ACP’s recent informational brochure goes against the grain — literally and figuratively. Inviting us to take a look at the Centre through a different lens, this piece takes each reader on a unique journey from panoramic to macro.
By using an innovative fold, we were able to incorporate the centre’s Exhibitions, Events and Creative Learning information, all into a single sheet of paper. The end result is an intriguing brochure that unfolds in three stages, encouraging active participation through a discovery experience.
We discovered that folding a single sheet of paper in two directions can cause issues with bulging as you are folding against the grain. Also with text running across the folds, we wanted to ensure there was no cracking in the print. We made fine adjustments to the knife and the stock to minimise this. It took a brave printer to take the job on board as all brochures must be meticulously hand folded. In the end it was all worth it as the brochure has worked extremely well for the client.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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