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BROWSE
Dimensions (Width × Height × Depth)
14 × 48 feet
Page Count
–
Paper Stock
Vinyl
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
From time to time we showcase something a bit out of the ordinary here on FPO. I’ll jump right to it and let Max Ackerman explain:
#2(HB) is an installation that uses defunct billboards in downtown Providence Rhode Island. These billboards are caught in limbo. Previously serving as an advertisement platform along Interstate 195, their future is now undetermined, a result of the decade long IWAY project, the re-routing of I-195 in Providence, RI.
Our urban landscape is constantly changing, we adapt by taking a detour on the commute to work, or forcing a new trail through the grass when a sidewalk is blocked. We don’t acknowledge what these changes mean because we must disconnect from our landscape in order to move through it efficiently. A billboard off the highway becomes a weightless message floating in the sky, as we completely forget about the underlying structure of steel, lights and electricity that support it.
#2(HB) utilizes billboards, a part of I-195’s detritus (bridges, billboards, on-and-off ramps, roads and fences). One billboard shows the writing end of a #2 pencil; the other shows the eraser. The square grid backgrounds are apparent from specific locations, while a complete pencil is perceived from another. The pencil spans across the two billboards, transcending the space of the Jewelry District, it creates intimacy between the viewer and Providence skyline. The pencil has the ability to create, manipulate and erase, the grid organizes and defines; characteristics that parallel the change that is currently happening to the Jewelry District. The erasing of I-195 creates the canvas for new structure(s) to be drawn.
As the Jewelry District changes to accommodate the public’s needs, these billboards help reconnect individuals to their urban-landscape through responsive and permeating imagery.
#2(HB) Billboard Installation
Production Method
Design
Max Ackerman
Calvin Waterman
Printing
Lamar Advertising
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 19, 2011
Filed Under
Billboard
Tagged with
billboard
CMYK
inkjet
installation
vinyl
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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