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BROWSE
Client
VSA Partners
Quantity Produced
140
Production Cost
~$600 (Bottles Only)
Production Time
1 Week
Dimensions (Width × Height × Depth)
–
Page Count
6 Cards
Paper Stock
Finch, Fine Cover, 130 lbs
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
Custom Drawn Type
Trade Gothic
The g(love) exhibit featured mismatched pairs of gloves plucked from the streets of New York. Cards were made to promote the exhibit and feature the gloves from the exhibit. But what is an art exhibit without a bit of alcohol? For this, a special batch of brews called Better Half was made with custom labels silkscreen printed on the bottles themselves. They feature a slightly dark, but still humorous, illustration of a horse that has had the misfortune of being halved down the middle.
The whole feel of the show was kind of a darker take on Valentine’s Day, but with a sense of humor to it. The Gloves formed these odd pairs. The “ghost glove” image that we used to promote the show was a hint at the tone. After naming the ale Better Half, I developed the concept to again hit on that slightly sinister humor. The guys at the brewery enjoyed filling the bottles. The halved horse was “nothing they’d ever seen before.”
G(love) Exhibit Materials & Better Half Ale Package
Production Method
Design
Design: KeenanCummings
Glove Photography: Peter Ross
Printing
Bottles: Grandstand Sportswear & Glasswear
Cards: Riegelmann Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 2, 2011
Filed Under
Collateral
Tagged with
beer label
bottle
CMYK
package
silkscreen
About
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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