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A Division of UnderConsideration

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2009
–
2017

We often start a project with key characteristics in mind that end up being very different from what the end result turns out to be. Changes that do not make the project any better than intended, simply different. Such was the case with this wedding invite, where letterpress was substituted by offset which allowed elements of the design to remain untouched.

The key words from my wedding client before I started were: Elegant, Antique, History. Cream and black as the main colors.

Of course, I had to throw some color in there and suggested an emerald green. It just felt right for the mood she was going for, and it will add that modern feel to the overall look. Also, I wanted her wedding to have a little more edge and playful twist to the European, Victorian vibe that she sought.

The Victorian flair is supported by the custom cameo portraits that I produced of the bride and groom, and the calligraphic nature of the typography. I contrasted the traditional elements with the not-so-typical typographic arrangement and the bold, yet modern diagonal striped pattern seen in the A7 envelope liner. There are three 5-by-7-inch cards: the cover design, wedding information card, and the map/response card combo. The RSVP is perforated at the top where the guest can tear it off and put it directly into the mail. And to add that punch of color to the overall black and white scheme, the custom die-cut key was printed in a PMS green to finish the whole presentation of the invite set.

Originally, I wanted this whole job to be either letterpress or black foil stamping, but there was going to be an inking coverage on the map area since there was a lot of black space, and the small type areas may have caved in if we inked the press too much to compensate for the map area. So the best bet was to go offset to maintain the design nuances. For the custom die-cut key, I wanted it to be a real hardy, thick paper stock (Crane Letra, Pearl White 179 lb cover), but when the printer was die-cutting the key, it was surprisingly causing the top layer edges of the paper to tear where the green ink was and it created a very unpleasant end product. So we switched over to the 21pt paper, for an improved result.

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Production Method

Design

Design With Chon, LLC

Printing

AccuColor Plus, Inc