ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-promotion
Quantity Produced
50
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
–
Varnishes
–
Binding
–
Typography
Archer
OCR-B
Helvetica
I’m sure it’s disorienting picking up your life and placing it somewhere else. Making friends and gaining new clients in an unfamiliar area is the first step towards comfortable living. This lighthearted package is a smart move(pun intended). The myturtleneck name is quite appropriate too, considering the move isto Toronto… I hear it’s kinda chilly up there.
The air travel concept was inspire following my recent move from New York to Toronto. I already had an established brand/website called myturtleneck.com. I saw ‘myturtleneck air’ as a surprising and funny way to introduce myself to the best of Toronto’s design community. Humor was an important element in the whole project as the design itself.
It would have been amazing to be able to print this self-promo package on an offset printer if I didn’t have budgetary constraints. But I was lucky to have found a digital printer that actually performed custom die-cuts with small minimum quantity orders.
Myturtleneck Air Moving Announcement
Production Method
Design
Myturtleneck: Catherine Mangosing
Printing
Ripped Sheets
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 11, 2011
Filed Under
Self promotion
Tagged with
die-cut
digital
moving announcement
travel
About
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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