ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-Promotion
Quantity Produced
1,000
Production Cost
$430 Cards + $65 for 2 Stamps
Production Time
1 month
Dimensions (Width × Height × Depth)
3.5 in × 2 in
Page Count
–
Paper Stock
40pt Cotton Card Stock
Number of Colors
1 spot: Pantone Black 7 U
Varnishes
–
Binding
–
Typography
Knockout
This is a smart project. Cost efficiency, especially for younger designers is always an issue, and the balance between having something look mediocre or finessed is sometimes very, very thin. Here, the rubber stamp could possibly be used in other applications such as letterheads or envelopes.
If I could sum up the approach for these cards I would say “Design within a budget.” I work for an auxiliary corporation (The University Union) on the CSU, Sacramento campus, and we are currently revving up to launch our own revenue generating design and printing studio (The LAB) on campus.
My goal in designing these cards was to develop a “template” card that could be used for all of our four full-time designers. I then took the information that was specific to each individual (i.e. name, title, email and phone number) and created a custom stamp for everyone. Also by doing one spot color on only one side of the card I was able to order a larger quantity for everyone, rather than having to do a separate run for each person, which would have quadrupled the price. I then upped the game and created a larger stamp that could be used for the back of the card. Since the stamps were relatively inexpensive to produce we saved a lot of money and can still get real funky with stamp colors.
Printing with stamps on a letter-pressed 40pt cotton card stock created a stunning texture that was distinct and full of personality since no card was exactly the same. Another great thing about this is that this method actually reduces waste (besides the few mess-ups at the beginning), since we only print when we need more. All in all this was exactly what I hoped they would turn out to be.
Joel Felix Business Card
Production Method
Design
Joel Felix
Printing
Cards: Taste of Ink Studio
Stamps: Rubber Stamp Champ
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 9, 2011
Filed Under
Business Cards
Tagged with
business card
DIY
letterpress
stamp
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
KitchenAid Limited Edition Cards
Black Sheep Studio Business Cards and Promotional Items
Seegno Business Cards
Fracas Productions Business Cards
Elegante Press Business card