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BROWSE
Client
Snowsports Industries America
Quantity Produced
1,200
Production Cost
–
Production Time
4 weeks
Dimensions (Width × Height × Depth)
8.5 in × 11 in
Page Count
–
Paper Stock
Cover: Mohawk Navajo, Brilliant White, 80 lb Cover
Text: Endura 80 lb
Number of Colors
4
Varnishes
Spot gloss Varnish
Binding
Perfect Binding
Stitching
Typography
–
The extreme sports industry has notoriously been in a love triangle with graphic design and style. This piece uses simple graphic elements in harmony with breathtaking action photos. When thinking about this stuff, and very appropriately, the only word that comes to mind is “cool.” Specially that extreme embossed cover. And the stitching. And the label. And…
SIA is a trade association primarily known as the host of the snow sports industry’s largest trade show. Though the industry didn’t realize it, SIA offers member benefits and resources far beyond the trade show. The goal of this piece was to create a single source that not only told members what was available to them, but explained how SIA resources could be used to benefit their business. As such, the book is as much guidebook and catalog as it is an overview of the organization.
What ever you estimate from a timing standpoint… add 2 weeks. And, it always helps to have access to the photo libraries of some of the biggest brands in the snow sports industry to add that little something extra to the piece.
Snowsports Industries Brochure
Production Method
Design
Siquis
Sean Flanagan, Designer
David Griffiths, Production Manager
Courtney Brody, Account Manager
Printing
RR Donnelley, Columbia, SC
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 18, 2011
Filed Under
Brochures
Tagged with
emboss
label
mohawk
offset
perfect bound
stitch
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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