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BROWSE
Client
Nike
Quantity Produced
150
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
7.25 in × 10 in
Page Count
136
Paper Stock
Curious Skin Black Cover
Finch Fine 100 lb Text
Number of Colors
–
Varnishes
Black Matte foil
Green foil
Binding
Perfect Bound
Typography
–
They always tell you, don’t judge a book by it’s cover. If that wasn’t true advice, I might be inclined to say this was the coolest book ever. Because, I mean…look at that cover. I’m confusing myself. The point is: letterpress, black matte AND green foil. Somebody knew what they were doing with this. Really simple and concise layout as well.
Also, the inside of the book is printed digitally on uncoated paper. We got the book at the office and could literally not believe this was digital. It looked as sharp and juicy as offset.
The purpose of the book was to provide the reader with an in-depth look at the story behind the event, the transformation that the story had on a building, and what happened after the transformation in the eyes of the consumer (the sneaker head, the training and sports enthusiast) and of the athlete (both professional and aspiring).
What makes the book appealing is that the book so simply and correctly puts the content first and lets the information speak for itself through the use of a unified tone, consistent messaging and appropriate handling of type, image and pattern.
There is always a fine line between doing a blind emboss or registering an emboss to a foil or a varnish. We landed on a black matte foil to create a tonal difference. The gate fold cover adds a lot of interest when breaking in to the book.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 14, 2011
Filed Under
Books
Tagged with
digital
foil stamp
letterpress
nike
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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