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BROWSE
Client
Travel + Leisure
Quantity Produced
800
Production Cost
$7,000
Production Time
10 days
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Uncoated Finch
Number of Colors
4
Varnishes
–
Binding
–
Typography
–
I had the good fortune of getting to not only photograph these, but play with them. People love take aways. The balsa wood airplane kit is a really thoughtful touch to this project. The customizable stickers not only engage the participant, but also do a good job of promoting the client.
The goal of this mailer was to promote the Annual Travel + Leisure 2011 Design Awards issue. Typically for this project I like to create something that is fun and not the traditional “sell sheet” to grab attention and to make the experience more interactive. I aim to have the piece double as a keepsake that clients will hold on to and maybe even keep on their desk.
The production on this required a bit of planning, so I contacted my vendor while it was still being designed in order to get the balsa wood in time (i know timing can be an issue with special materials). Luckily I have a great vendor who always helps to make my ideas become a reality in time and on budget.
The main challenge was the screen printing. Originally the type was meant to be smaller - but I needed to make it larger + thicker because of the way it took to the wood and the variations in the texture from piece to piece. Also the vendor expressed there was some difficulty in the die cutting of the wood, but in the end they got it right after a few tries.
Also, one last thing I kept in mind (after some problems on past projects) was the condition of the piece after it had gone through the mail. I mailed myself several samples of the balsa in envelopes (some padded, some not) to make sure the piece would not crack or bend in the mail. Luckily the padded envelope did the trick and I added a do not bend line on the mailing label.
Travel + Leisure Design Awards 2011 Mailer
Production Method
Design
Jill Sabato
Printing
Vertical Production Group
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 28, 2011
Filed Under
Collateral
Tagged with
die-cut
offset
screenprint
sticker
wood
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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