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BROWSE
Client
Reginelli's Pizzeria
Quantity Produced
2,500
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
14 in × 14 in
Page Count
–
Paper Stock
Corrugated Cardboard
Number of Colors
4
Varnishes
–
Binding
–
Typography
Clarendon
Futura
Cardboard and pizza are synonymous. When I smell cardboard, I think pizza (you know you do too).This is a great way to solidify the relationship between the two. The 4 color run registration is really impressive.
These screen printed menus are on a corrugated cardboard substrate to mimic a pizza box. They almost didn’t come to fruition. We were turned down by several printers that said they couldn’t get it to register properly but finally found Crescent City Decal.
Color choice was critical for readability. Originally yellow was in place of the red type, but once the yellow ink hit directly on the cardboard the words seemed to disappear. Yellow on cardboard does not work! Thankfully, red does.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 29, 2011
Filed Under
Identity Materials
Tagged with
cardboard
menu
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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