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BROWSE
Client
Self-promotion
Quantity Produced
800
Production Cost
$500
Production Time
2 Days / 24 Beers
Dimensions (Width × Height × Depth)
6 in × 8 1/4 in
Page Count
–
Paper Stock
Lenza, Cover, 130 lb
Number of Colors
2
Varnishes
–
Binding
–
Typography
–
These are nice. Formally the bright tangelo and silver are a tasteful step away from tradition. Plus, they’re a little perverse and a little unconventional. I mean, come on, who doesn’t have debauched thoughts when consuming gingerbread men?
Take our holiday mailer with a general distain for the holidays or a great warning. This year we wanted to alter the viewers perspective of everyday holiday objects and make them appear dangerous with little or no visual modifications. Simple tag-lines were used to skew the viewers perspective of the object into its more dangerous counterpart. For example by applying a simple tagline such as “crowd control” to an illustration of Christmas lights they become barbed wire.
We wanted to keep costs to somewhat of a minimum again this year. Given our experience with last years block print which required an epic amount of time to produce, we thought silkscreening was worth a try. As we’re not exactly setup to silkscreen in the office we had our screen produced out of house. We did however build a nifty little table to keep things moving at a steady pace. Our biggest problem was trying to register the second colour, it was a complete disaster; completely inconsistent from sheet to sheet. Luckily we had a Plan B in which we ran both a solid orange and silver card.
Pylon 2010 Holiday Mailer
Production Method
Design
Pylon
Sascha Hass
Colin Payson
Kevin Melo
Hanna Chen
Kevin Hoch
Scott Christie
Brian Marchand
Printing
Sherry Ripa, Lithosource
Flash Reproductions, Silkscreen
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 3, 2011
Filed Under
Self promotion
Tagged with
card
holiday
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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