With the success of his promotional coasters still fresh, Fabien Barral partnered with Lettera Magica to design and produce a calendar.
The idea was to have an individual card for every month, each one printed in two colors—black + a seasonal tone (blues for winter, green for spring, etc.)
When the calendar was ready, I designed and set up a dedicated website for presale, that would enable us to get enough money to actually produce the final piece. After one month, we started production, which was a lot more complicate than we initially expected. But well worth it when I see that after selling them for a couple of months we only have about 20 calendars left.
Don’t you just want to sink your nails in that paper? and the full color palette is well worth any printing troubles they might have encountered along the way.
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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Pizza Box Promo Mailer
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