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BROWSE
Client
Dragomir Winery Estate
Quantity Produced
10,000
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
80 mm × 120 mm (3.14 in × 4.72 in)
Page Count
–
Paper Stock
Uncoated paper stock
Velmart by UPM Raflatac
Number of Colors
4 spot colours + copper hot foil
Varnishes
Transperant puff-up varnish
Binding
–
Typography
–
The imagery of this label and the meaning of this word correlate very well. This looks like it required many hours of sensitive intensity. What’s nice about it is that under-discussed moment of hand-label contact. The puff-up varnish is a surprise element that gives the label a super tactile quality that I assume people would be instantly attracted to.
Amritta means “nectar for immortality”. The whole concept lies on the idea of eternity and infinity. I did a special calligraphy of the A-letter that is quite similar to the infinity symbol. The pattern inside the calligraphy is based on Persian design motives. It was exciting experience to incorporate young wine blend with the idea of infinity.
Amritta Wine Label
Production Method
Design
Calligraphy and Design: Jordan Jelev the Labelmaker
Brand Naming: Natalia Gadjeva, Dragomir Winery Estate
Printing
Rotoprint Bulgaria
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 22, 2011
Filed Under
Packaging
Tagged with
flexo print
foil
screenprint
wine label
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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