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BROWSE
Client
Self-promotion
Quantity Produced
500
Production Cost
$300
Production Time
3 weeks
Dimensions (Width × Height × Depth)
2 in × 3.5 in
Page Count
–
Paper Stock
Unknown origin, 200 lb uncoated
Number of Colors
Letterpress: 2
Offset: 1
I’ve been to Portland, Maine. I came for the lighthouses and stayed for the lobster rolls. It was beautiful and clean but at the same time mysteriously quirky. Coincidentally, that’s exactly the feeling I get from Forge Design’s business cards. From the looks of it, they are incredibly well crafted, and that title, “brandsmithery” makes my imagination do cartwheels.
We wanted a business card that imparted the hands-on nature of our design studio, and that would be impressive but affordable. We really lucked out with some discount clearance stock from a local stationery printer, getting 40 parent sheets of this gorgeous, thick paper for around $30. The letterpress cost us about $150 given that we were supplying stock. The most expensive part was running letter-size sheets of labels offset and having them trimmed to several options. This, of course, doesn’t count the time that we have to spend to customize each card with one of our name labels, but that aspect hopefully communicates some of the hands-on aspects to potential clients.
We have great looking cards that make a really good first impression, and we didn’t spend a fortune. I think the key to that was doing some legwork and looking for deals. Cheap paper here, a good printer contact there, a little handwork ourselves for each card.
Forge Business Card
Production Method
Design
Forge
Printing
Letterpress: Dunstan Press
Offset Labels: Full Court Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 4, 2011
Filed Under
Business Cards
Tagged with
business card
DIY
label
letterpress
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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