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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
$115
Production Time
2 Days
Dimensions (Width × Height × Depth)
8.5 × 11
Page Count
–
Paper Stock
Crane, Lettra Letterpress Fluorescent White 220 lb. Duplex Cover
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
–
While preparing his graduate thesis at MICA, Justin Kropp designed and produced this modest broadside with a quote from artist Sol LeWitt to Eva Hesse. A brief philosophical musing from Justin:
It made me realize that being a designer can be beautiful, creative, rewarding and agonizing. In order to grow we shouldn’t be afraid of fucking up or pissing people off. In fact, growing is often a direct result of fucking up. I wanted something tangible to remind me of this.
And some kvetching on the production:
Working with this particular Crane product was tedious and anxiety ridden. Either have a spotless letterpress studio or don’t let anything touch this gorgeous paper. I ruined quite a few sheets from careless smudges.
The result is definitely something one might want to have around as a reminder, not only because of the quote but for the impeccable production which would lead me to assume that Justin was able to either find a spotless letterpress studio or defended the gorgeous paper with all his might.
Sol Lewitt Broadside
Production Method
Design
Justin Kropp
Printing
Printed at MICA's Dolphin Press letterpress studio
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 3, 2010
Filed Under
Promotional Cards
Tagged with
crane lettra
letterpress
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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