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BROWSE
Client
Self-promotion
Quantity Produced
500
Production Cost
$2,090
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
17.5 in × 23 in
Page Count
–
Paper Stock
Wasau, blue
Number of Colors
White Flocking
Glitter
Varnishes
–
Binding
–
Typography
Custom
Winter time designs are upon us, featuring snow, pine trees, snowflakes, deer, and whatnot. For the most part these all end up as trite, boring postcards that you buy at Walgreens as they sit next to packs of Trident gum. Making the most of these visual cues is Bureau of Betterment’s amazingly detailed, and fuzzingly produced “Like a Glove” poster that features a very unique production method, flocking.
The idea of doing a nordic knitted story about love-struck moose, fuzzy creatures and a house in the woods had been rambling in my head for a while. When I finally got a block of free time, I went at it, and decided it would be a good promo piece and client thank you that would highlight both my creativity and attention to detail. The cost was a bit high, so I’m also selling some posters to offset production expenses.
Flocking is a very niche market (one that is mostly done overseas), so it took about 3 weeks to even find a vendor in the USA, which was my goal from the start. Finding the right tolerances for the very precise design was a shot in the dark, but after looking at various flocking samples I was hopeful that the final would represent my computer file — and it did! Also, once I got the posters I realized that flocking has quite a bit of grip compared to regular posters that made them tough to get out of the mailing tubes I had bought. So I inserted a slip sheet when rolling the posters and a small note inside the mailing tube about how to deal with kinetic friction.
While the design itself is a thing to reckon with, the actual poster is amazing. The fuzzy flocking literally feels as a dusting of snow on the ground and makes for very tactile product. As if the flocking wasn’t enough, the poster also has glitter, to give it that little extra holiday cheer.
A bit more behind-the-scenes at Bureau’s website.
“Like a Glove” Poster
Production Method
Design
Bureau of Betterment: Mette Hornung Rankin
Printing
Great Lakes Flocking
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 14, 2010
Filed Under
Posters
Tagged with
color paper
flocking
glitter
wasau
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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