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A Division of UnderConsideration

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2009
–
2017

I am usually all over interactive pieces. While these don’t let me get my hands dirty, they sure provide a few minutes of minute challenges that reward with a fun ending. HyperQuake’s Bird Bot does not disappoint.

As firm believers that technology and design are at a unique crossroads today, we wanted to help tell a different story—one about how these two disciplines work together to enable creation, reinvention and engagement. So we took the gloves off and created a poster, interactive papercraft, and a digital home for all of it (complete with 3D tools to design, share and then print your own papercraft). Enjoy. (Chirp)

Clearly BirdBot didn’t come to life easily.

Getting BirdBot ready to meet the world wasn’t easy. In true evolutionary spirit, the BirdBot that flew the HQ coop isn’t exactly the Bot we started with. Though we’d never designed a papercraft before, we knew it was the right piece to accompany this poster and really tell the story of how using the collective creative and technological know-how we have can create something really engaging.

So we began to experiment. Beginning with numerous crude mock-ups, (some pretty hilarious) cut out and pieced together by hand, we successfully created both the papercraft and a website to build custom bots online. The Birdbot you see today is the result of lots of team collaboration and trial and error.

Taking the time to build multiple ‘test bots’ in a variety of formats — distributed at random to our colleagues for build testing and feedback, (again, with some hilarious results) — yielded the most accurate and informed insights about how to make this robobird as easy and enjoyable to build as possible. We found that:

1.) Diecutting was 110% necessary, and we worked closely with our printer to create the best version possible; retaining the prints’ rigidity for mailing, yet still making the model easy to punch out.

2.) Shooting a supporting how-to video, shown below, for www.posterquake.com could only further assist papercraft newbies during construction and ensure a successful BirdBot build that would yield hours of fun at the end of the day.

BirdBot Instructions from HyperQuake on Vimeo.

If you are not one of the lucky ones to actually have a bot to build for your desk, you can design one online.

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Sol Lewitt Broadside

HyperQuake Poster and Papercraft

Production Method

Design

HyperQuakeChris Albert, Julie Hill, Adam Daniel, Charlie Key, Jared Rabinowitz, Chad Witzel, Dan Barczak, and Zack Mueller

Printing

AnalogApes
Berman Printing