ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-promotion
Quantity Produced
50
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
24 in × 18 in
Page Count
–
Paper Stock
Cougar Natural, 100 lb Cover
Number of Colors
2 Spot (PMS 811 and Cool Gray 11)
Varnishes
–
Binding
–
Typography
Custom ambigram
Archer by H&F-J
While the real star of this self-promotional poster created by Kihei, Hawaii-based design Tim Parsons is the ridiculously good-looking ambigram that spells Aloha in one orientation and Mahalo in the other, the design and printing helps it stand out quite nicely knocked out of a deep orange and set against a great, exaggerated-halftone image.
Aloha and Mahalo are two Hawaiian words with a deep meaning. I noticed that they had a visually similar structure and thought that they’d make a perfect ambigram.
Aloha
Love — Affection — Compassion — Mercy — Sympathy — Pity — Kindness — Sentiment — Grace — Charity — Greeting
Mahalo
Thanks — Gratitude — To Thank — Thank You Very Much — Compliment
Looks can be deceiving, it was a lot harder than I thought. Below you can see some of the original sketches and in-progress screen printing. More detail can be found here.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 15, 2010
Filed Under
Posters
Tagged with
ambigram
cougar
poster
self-promotion
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
36 Days of Type Poster
Ministry of Environment in Colombia Poster
National Parks Map
eBoy Poster
“Love Your Mother” Print