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BROWSE
Client
Self-promotion
Quantity Produced
200
Production Cost
$1,350
Production Time
2.5 Weeks
Dimensions (Width × Height × Depth)
6 in × 4.25 in
Page Count
–
Paper Stock
French Paper, Speckletone, Madero Beach, 140 lb Cover
Number of Colors
5 Spot (two shades of light green, orange, teal, dark gray)
Varnishes
Clear/silvery gloss
Binding
–
Typography
Candy Script by Alejandro Paul
Variable by Matt Desmond
Enter Discount Code "FPO11" for 11% off
In a sequel to last year’s “10 Resolutions for 2010” postcards, Andy Babb is now offering, you guessed it, “11 Resolutions for 2011.” (If humanity makes it to 2024, that’s a lot of resolutions to come up with and illustrate). The premise of the cards remains the same: a topic in front and two possible resolutions in the back, one “Hi-Res” which would be the ideal resolution, and one “Lo-Res” the cynical, most likely resolution. Delivered via charmingly crude illustrations, this year’s postcards are more ambitiously produced with five spot colors and a shimmery gloss. Andy explains further:
This postcard set—a follow-up to a project called 10 Resolutions for 2010 that I did last year—is a self-promotional piece and a pilot to determine if the concept is commercially viable. Each of the postcards has a different topic for a New Year’s resolution as its theme. Playing off the ‘resolution’ homonym, each card’s back has two takes on the given topic: the first is an optimistic outlook on what’s achievable in the new year (the ‘Hi-Res’ resolution), while the second is decidedly more cynical (the ‘Lo-Res’ resolution).
Changes in design approach (illustrations for imagery, more colors) yielded a final product that is somewhat stylistically dissimilar from the 2010 set. The design element I decided will be a common thread as I continue this series in future years is the use of an Alejandro Paul typeface for the main typeset of the resolution topics.
Having worked with Grand Palace silkscreen on a number of my past projects, the production process went smoothly and I was thrilled with the end product. The only production-related hiccup I experienced was a product of poor space planning on my part: in laying out the cards on the 19” × 25” sheets on which they were printed, I positioned the belly band in such a way that needlessly added 5 minutes to the time involved in trimming out each set. That amount of time added up quickly, especially since I did all the trimming by hand!
Work likes this makes our FPO Hi-Res resolution easy to keep: show kick ass work.
If you are purchasing, make sure to enter discount code “FPO11” for 11% off.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 16, 2010
Filed Under
Postcard
Tagged with
french paper
french paper speckletone
postcard
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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